Traditional marketing techniques no longer may be sufficient to compete with tech-savvy competitors. By evaluating the effectiveness of your company’s current marketing efforts, sales team and lead-handling and determining your target audience, you can identify and integrate marketing techniques that may positively affect your closing rates.
Effective leaders possess the ability to connect with their employees in a culturally relevant, meaningful way. Company owners who make an effort to learn about their employees' cultures are taking the first step toward cultural mastery. Cultural leadership expert Ricardo González explains the other five stages owners can work through to benefit their company's workforces.
Roofing professionals can leave a legacy by supporting The Roofing Industry Alliance for Progress.
Associations allow competitors to set aside their differences and work together.
NRCA's testing of polymer-modified bitumen sheets reveals mixed results.
