News + Views

Suicide prevention resources are available for construction workers

According to the Centers for Disease Control and Prevention, the suicide rate in construction occupations remains higher than the national average and that of all other construction fatalities combined.

As part of its commitment to safety in the roofing industry, NRCA is a member of the Construction Industry Alliance for Suicide Prevention, a group of key industry organizations that have recognized and are committed to promoting the safety and well-being of construction workers. Established by the Construction Financial Management Association in 2016, the Construction Industry Alliance for Suicide Prevention’s mission is “to provide and disseminate information and resources for suicide prevention and mental health promotion in construction with the goal of creating a zero-suicide industry.”

The Construction Industry Alliance for Suicide Prevention offers information and resources on its website, preventconstructionsuicide.com. Resources include links to the 988 Suicide & Crisis Lifeline and the Crisis Text Line, an anonymous mental health screening test, toolbox talks, wallet cards, posters to display in the workplace, and information and tips regarding how to plan an educational session.

ABC Supply wins Gallup Exceptional Workplace Award

ABC Supply Co. Inc., Beloit, Wis., has received a Gallup Exceptional Workplace Award for the seventeenth consecutive year.

The award recognizes organizations that have attained world-class performance by making engagement a cornerstone of their business strategies. ABC Supply is one of 57 companies to receive the 2023 award and one of two companies to have received the award each year since its inception.

“Winning this award for an amazing 17th time is an incredible honor,” says Mike Jost, ABC Supply’s COO. “We’re not only proud to receive this prestigious award every year since 2007 but also proud of our more than 18,000 associates who make ABC Supply a unique place to work and do business with.”

Jost notes ABC Supply’s success is rooted in its core values, many of which focus on maintaining its strong culture.

“We are a family at ABC Supply and that means we create a sense of belonging and genuinely respect, care about and trust each other,” he says. “We also extend that sense of family by giving back to the communities in which we live and work. Our associates feel good about the work we do with each other and in the world around us.”

A complete list of winners is available at gallup.com.

NRCA receives two Association Trends marketing awards

NRCA has announced its marketing team recently won two TRENDY Awards; the awards recognize the best and most unique communications and marketing pieces from nonprofit organizations.

Association Trends, a national nonprofit advisory/consulting firm, held its annual review of nonprofit marketing and awarded NRCA the gold medal for “Best Advocacy Campaign” for its Roofing Day in D.C. 2022 marketing campaign and the silver medal for “Best Book/Manual/Catalog” for NRCA’s 2022 catalog.

View all 2023 TRENDY Awards winners at associationtrends.com/gallery.

How to build a successful employer brand

A company with a strong employer brand likely will attract and retain employees. LinkedIn reports 75% of job candidates say they research a company’s reputation when exploring new career opportunities.

The U.S. Chamber of Commerce offers the following ways to build a successful employer brand.

• Focus on your reputation. Prospective employees will want to know about your company’s career opportunities, company culture and employee benefits. The current workforce also values companies’ effects on communities and society, so you could benefit from integrating your values into your brand.
• Define your employer value proposition. Identify your core values and principles as an organization so employees know what to expect. Highlight your unique offerings to employees and how your employer brand stands out from competitors.
• Align your policies with your values. Flexjobs reports 79% of job seekers examine a company’s mission and purpose before applying, so be sure your employer brand accurately reflects that mission. Align your brand with your company values and find ways to implement those values in the workplace.
• Build your culture around employee belonging. Inclusion means ensuring all employees believe they are valued and truly belong in an organization regardless of background or experiences. When employees feel valued, they are more likely to be engaged and motivated at work.
• Use social media to promote your brand. Many candidates use social media platforms such as LinkedIn to find jobs. Be sure your social media presence stands out by highlighting the best parts of your company, such as employee accomplishments.
• Establish a strong onboarding process. Most employees who have a negative onboarding experience do not stay long at a company. The onboarding process should be seamless, teach new employees about your company and its core values, and show them their skills are vital to the organization.
• Give employees a voice. Once you have developed your employer brand, ask current employees to help you assess whether your brand is living up to its reputation. Show them their ideas are valued.

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