NRCA Resources

NRCA offers marketing resources

NRCA offers the following marketing resources to help roofing contractors promote their services, warranties and NRCA membership.

Marketing Strategies for Roofing Contractors is based on surveys of commercial and residential contractors and will guide you through a step-by-step process to develop a comprehensive marketing plan for your company, including steps to evaluate your current business, conduct research and develop an effective marketing strategy.

Profitable Sales: A Contractors Guide offers practical advice about how to be an effective salesperson. Topics include taking a lead over the telephone; sales calls; training and motivating sales staff; addressing customer concerns; and four basic questions you must answer to make a sale.

F.Y.I. highlights roofing material options and costs, how to choose a roofing contractor and how to maintain a roof system. It also is useful for educating residential customers about basic roofing terminology.

Insist on a Professional Roofing Contractor explains why potential commercial roofing customers should insist on professional roofing contractors. The pamphlet outlines steps customers should take to ensure they are dealing with reputable and professional roofing contractors on every job.

A complete list of NRCA's marketing resources can be found at shop.nrca.net. For more information, contact NRCA's Customer Service Department at (866) ASK-NRCA (275-6722) or info@nrca.net.

NRCA to hold Midyear Meetings

NRCA will hold its annual Midyear Meetings at The Four Seasons Hotel in Chicago July 8-12. NRCA's Executive Committee, board of directors, committees and task forces will meet to discuss NRCA and industry issues and plan for NRCA's 2008-09 fiscal year. For more information about NRCA's Midyear Meetings, contact Marla Ramos, NRCA's meeting services coordinator, at (800) 323-9545, ext. 7539 or mramos@nrca.net.

The Alliance receives funding

Firestone Building Products Co. LLC, Indianapolis, has donated $250,000 to The Roofing Industry Alliance for Progress' Melvin Kruger Endowed Scholarship Program, a new permanent program that will replace the Alliance's current scholarship program beginning with the 2009-10 academic year. The program will provide significant scholarships to employees of NRCA member companies (contractors and suppliers) and immediate family members of employees of NRCA member companies.

Additionally, Roofing Supply Group LLC, Dallas, has joined the Alliance at the Regent level. The company's commitments entitle it to attend the Alliance's semiannual meetings and participate in the project task forces established to guide the Alliance's agenda.

The Alliance was established in 1996 within the National Roofing Foundation, a separate but related educational and research organization of NRCA, to address critical roofing industry issues. The organization is open to all roofing contractor and industry partners. Alliance members are committed to securing the future excellence of the roofing industry. For more information or to join the Alliance, visit www.roofingindustryalliance.net or contact Bennett Judson, the Alliance's executive director, at (800) 323-9545, ext. 7513 or bjudson@roofingindustryalliance.net.

Upcoming NRCA events

Additional information about upcoming NRCA events can be viewed at NRCA's Web site, www.nrca.net.

May

20
Ask the Expert Webinar: Green roof systems
Online
Contact: NRCA's Customer Service Department
(866) ASK-NRCA (275-6722)
Explore current issues related to green roof systems with industry leaders and experts.

June

12-14
China Roofing & Waterproofing 2008
Shanghai, China
Contact: Olicia Hinojosa
(800) 323-9545, ext. 7586
An international exposition focusing on the latest roofing- and waterproofing-related products and technology

13
NRCA/MRCA CERTA Train-the-trainer Reauthorization
Chicago
Contact: NRCA's Customer Service Department
(866) ASK-NRCA (275-6722)
Authorized CERTA trainers can renew their accreditations; renewal is required every three years.

July

8
SpecRight Program training session
Chicago
Contact: NRCA's Customer Service Department
(866) ASK-NRCA (275-6722)
Learn how to use NRCA's EnergyWise Roof Calculator Online, and help your customers save money by lowering their energy costs.

8-12
NRCA's Midyear Meetings
Chicago
Contact: Marla Ramos
(800) 323-9545, ext. 7539
NRCA's Executive Committee, board of directors, committees and task forces meet to discuss NRCA and industry issues and plan for NRCA's 2008-09 fiscal year.

August

7
NRCA/MRCA CERTA Train-the-trainer Authorization
Chicago
Contact: NRCA's Customer Service Department
(866) ASK-NRCA (275-6722)
Learn new industry best practices for torch-applied polymer-modified bitumen roof systems and become an NRCA-authorized CERTA trainer.

8
NRCA/MRCA CERTA Train-the-trainer Reauthorization
Chicago
Contact: NRCA's Customer Service Department
(866) ASK-NRCA (275-6722)
Authorized CERTA trainers can renew their accreditations; renewal is required every three years.

14
Roofing Industry Fall Protection from A to Z
Newark, N.J.
Contact: NRCA's Customer Service Department
(866) ASK-NRCA (275-6722)
Increase your awareness of fall-protection hazards and become familiar with the specific equipment to use and work practices to employ to avoid these hazards.

15
For Foremen Only, Level I
Newark, N.J.
Contact: NRCA's Customer Service Department
(866) ASK-NRCA (275-6722)
Gain management and communication skills valuable to field managers.

September

8-10
Roof Repair and Maintenance
Chicago
Contact: NRCA's Customer Service Department
(866) ASK-NRCA (275-6722)
This course provides hands-on exercises to guide you through emergency/temporary and permanent repair procedures based on NRCA's Repair Manual for Low-slope Membrane Roof Systems.

SpecRight Program is successful

More than 250 roofing contractors have completed SpecRight Program training sessions. SpecRight-trained contractors are able to provide the most up-to-date information to their customers about sustainable, environmentally responsible, energy-efficient roof systems.

The SpecRight Program, an NRCA-sponsored program supported by The Roofing Industry Alliance for Progress and other industry partners, stresses the importance of proper roof system design and installation, quality materials and ongoing maintenance and gives roofing contractors the tools to emphasize quality over cost.

SpecRight Program training sessions are scheduled for July 8 in Chicago and Oct. 21 in Washington, D.C. The program also is available as a customized educational training class. For more information, contact Allison Noble, NRCA University's manager of customized education, at (800) 323-9545, ext. 7509 or anoble@nrca.net.

Join NRCA in China

NRCA and the China National Waterproof Building Materials Industry Association are co-sponsoring China Roofing & Waterproofing 2008, which will be held in Shanghai, China, June 12-14. The expo will feature roofing and waterproofing materials, insulation, adhesives and accessories. More than 200 exhibitors and more than 10,000 attendees are expected.

For more information, contact Olicia Hinojosa, NRCA's director of international relations, at (800) 323-9545, ext. 7586 or ohinojosa@nrca.net.