As with all membership organizations, one of NRCA's top objectives is member engagement. With a diverse membership spread throughout the world, NRCA faces unique challenges with achieving this goal.
But during July 5-11, the roofing industry came together in many ways to celebrate the second National Roofing Week.
First, H&E Equipment Services, Baton Rouge, La.; Johns Manville, Denver; OMG Roofing Products, Agawam, Mass.; Roofing Supply Group LLC, Dallas; and Rmax, Dallas, donated materials to reroof the Momentous Institute, a Dallas-based organization that serves more than 6,000 children from struggling families. King of Texas Roofing Co. LP, Grand Prairie, supplied a crew of eight laborers for a week, and Jim Whitten Roof Consultants LLC, Austin, Texas, provided the design services.
In addition, for NRCA's Children's Art Contest, children were asked to illustrate what they think roofs do. Fifty-two children entered the contest, and more than 3,000 votes were cast online to determine the winners. Sponsored by A.C.T. Metal Deck Supply, Aurora, Ill., the contest doubled in size this year compared with 2014.
NRCA also launched a social media campaign, asking members to post photos of roofing projects while holding a card that read: "Proudly installed by a roofing professional" and included the NRCA member logo. The campaign generated hundreds of posts from throughout the U.S., as well as a post from a member in Mongolia. Contractors shared stories of charity work they completed throughout the year, posted ways they demonstrated employee appreciation throughout the week and urged customers to celebrate National Roofing Week with the industry. During that week, NRCA reached nearly 10,500 Facebook users, a record for the association.
National Roofing Week is about celebrating an incredibly hardworking, generous industry, and it ignited a spark not often seen in trade associations. If you haven't yet watched the National Roofing Week videos NRCA produced, I encourage you to do so. The inspiring videos demonstrate the power of an industry united.
Ambika Puniani Bailey is editor of Professional Roofing and NRCA's vice president of communications and production.
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