Focus

Yes, Professional Roofing has undergone a dramatic change. Following feedback we received from an extensive reader survey conducted in 2016, we redesigned the magazine so it better serves our readers.

The process took about a year to move from broad concepts to workable drafts to fine-tuning things like typefaces and color. We had many spirited discussions before arriving at the best reboot the magazine has seen during my 20 years at NRCA.

Among the changes, you will notice news items now are grouped into three new sections that focus on general industry news, technical and research updates, and government and regulatory issues. Our popular columns "As I was saying," "Tech Today" and "Capitol Hill" have been integrated into these sections so you easily can find the news that interests you.

In addition, we have moved the New Ideas section to the front of the book and added photos to supplement product descriptions. We also created a new page—#Hashtag—that highlights social media posts from throughout the industry, helping you keep tabs on hot topics among roofing professionals.

You also will notice more subtle changes—our typefaces and logo have changed, and we will offer more exclusive content online and through our app (if you haven't downloaded our app yet, you can do so via the Apple App Store or Google Play).

What hasn't changed is our commitment to our readers and to providing the most timely, comprehensive, relevant news to roofing professionals.

As always, I welcome and encourage your feedback. You can contact me at abailey@nrca.net. On behalf of the entire magazine staff, we hope you enjoy the new Professional Roofing!

Ambika Puniani Bailey is editor of Professional Roofing and NRCA's vice president of communications and production.