Focus

As we all know, people are becoming increasingly reliant on the Internet as a news source, and the roofing industry is no different. In fact, NRCA's Web site boasts 220,000 user sessions per month—all of which are seeking information about the roofing industry.

To help fulfill this need, NRCA and Professional Roofing offer an array of electronic news.

For example, NRCA offers various electronic newsletters: its weekly E-news, monthly SpecRight News and monthly National Roofing Legal Resource Center News. To register for these newsletters, log on to www.nrca.net, www.specright.net or www.nrlrc.net, respectively. NRCA continues to explore new and different ways to expand its online content.

In addition, Professional Roofing sends a monthly electronic newsletter to its advertisers. And starting this month, Professional Roofing will begin to expand its online offerings.

Krista Reisdorf, formerly Professional Roofing's managing editor, will now become its manager of online communications. In that role, she will be writing stories exclusively for Professional Roofing's Web site. These stories will include online mini features we could not fit in the magazine, stories that are related to or expand upon articles in the print version, and more job profiles. We hope to provide fresh online content on a weekly basis to start. Be sure to check out www.professionalroofing.net this month.

Taking Krista's place on the magazine staff will be Ashley St. John, formerly the magazine's editorial assistant, who is now the magazine's associate editor. Kaylee Alberico will be our new editorial assistant.

The changes we made will provide you with more current information that we hope can be used to help you run your company. And now you'll receive that information more quickly and frequently.

Ambika Puniani Bailey is editor of Professional Roofing magazine and NRCA's director of communications.