MANUFACTURER NEWS
Atlas® Roofing rebrands
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Atlas Roofing Corp., Atlanta, has unveiled its new brand identity in conjunction with the company’s 40th anniversary. The rebrand includes a new logo; corporate tagline; and mission, vision and value statements. The purpose of rebranding is to connect the four divisions of the company as it works to meet customers’ needs through the accessibility of its people and products.
Atlas Roofing’s new logo was designed to support the company’s expanded mission. The logo builds on the previous logo’s globe image and company name with an updated font to signal ongoing advancement. The globe now wraps around the company name as a nod to its history and original 1982 visual mark.
To coincide with the rebrand, Atlas Roofing also launched a new corporate website, atlas-arc.com. The website features comprehensive overviews of the company’s four divisions, products and key initiatives, leadership in the industry and additional company information, including career opportunities.
“During the past four decades, Atlas Roofing has grown from a single manufacturing facility in 1982 to 36 facilities in North America with worldwide product distribution. This exceptional growth is due to the hard work and dedication of our employees and the ongoing support of our customers,” says Ken Farrish, president of Atlas Roofing. “As we celebrate 40 years of Atlas Roofing, we are excited about the opportunities that are ahead.”
Throughout the year, Atlas Roofing’s new brand identity will be seen across all its internal and customer touchpoints, including the website, social media channels, products, packaging and marketing materials. Additionally, Atlas Roofing will host anniversary celebrations at all its manufacturing facilities in the coming months.
Milliken & Co. to eliminate FAS from textiles
Milliken & Co., Spartanburg, S.C., has announced a commitment to eliminate all perfluoroalkyl and polyfluoroalkyl substances, also known as PFAS, from the company’s textile finishes and fibers portfolio. The commitment is the most recent initiative undertaken as part of Milliken & Co.’s global sustainability strategy.
“Sustainability is a core value of our company, and we are and have always been on a quest for continuous improvement,” says Halsey Cook, president and CEO of Milliken & Co. “As part of our sustainability journey, we are committed to finding innovative and meaningful solutions to reduce our environmental impact. While we do not always begin our journey with perfect information, we strive to make adjustments as new information comes to light.”
Milliken & Co.’s textile business plans to eliminate all PFAS-containing materials from its portfolio by Dec. 31.
Westlake Royal Building Products™ debuts
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Westlake Royal Building Products, Woodbridge, Ontario, made its company and brand debut Jan. 26. The company combines the business and building product portfolios of Royal® Building Products, Boral® North America building products and DaVinci® Roofscapes.
The new Westlake Royal Building Products brand features portfolio additions of decorative stone, concrete and clay roof tiles, stone-coated steel roofing and windows to its product category lineup. The company’s product offerings now include top brands in siding and accessories, trim and moldings, roofing, stone, windows and outdoor living.
“Today is a historic day for our team as we launch Westlake Royal Building Products, which represents our depth of experience and ongoing commitment to quality, innovation and customer relationships,” said Steve Booz, vice president of marketing for Westlake Royal Building Products, in a press release. “Westlake Royal Building Products goes to market with a broader, more diverse range of products, services and solutions that meet the needs of architects, builders and homeowners throughout North America.”
Additional information about Westlake Royal Building Products is available at westlakeroyalbuildingproducts.com.
CONTRACTOR NEWS
Longtime NRCA member passes away
 Fishman
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Herbert B. Fishman, former president of HB Fishman & Co. Inc., South Windsor, Conn., passed away Dec. 19, 2021. He was 93.
After earning engineering degrees from Rensselaer Fishman Polytechnic Institute, Troy, N.Y., Fishman joined his father, William, and brother, Morton, at Fishman & Sons in Hartford, Conn., which moved to South Windsor in 1958. He started as a resident before working his way up to manager and then president. In 1979, Fishman founded HB Fishman & Co. He designed rooftop architectural restoration work for many buildings at Yale University, New Haven, Conn., and installed a 47-acre roof system on the former JCPenney distribution center in Manchester, Conn. Committed to his work, Fishman continued to manage his company until Parkinson’s disease made it impossible for him to go to the office after the age of 89. A member of NRCA since 1971, Fishman also authored numerous articles for building and roofing magazines.
Fishman was preceded in death by his parents, Rose (née Rosenthal) and William Fishman, and siblings, Morris Marshall, Helen, Sylvia (Wernick) and Morton. He is survived by his loving and devoted wife, Ruth; sons, Peter (Lisa) and Toni (Yukiko); daughter, K. Heidi (David); and grandchildren, Garrett, Ari, Madeleine, Joshua, Glenn, Emily and Ethan.
Donations in Fishman’s memory may be made to the Parkinson’s Foundation at parkinson.org/ways-to-give; Congregation Beth Israel, 701 Farmington Ave., West Hartford, CT 06119; or as a contribution to a Ruth and Herbert Fishman ’53 Institute Scholarship at Rensselaer Polytechnic Institute at giving.rpi.edu.
DISTRIBUTOR NEWS
Gulfeagle Supply acquires Adler Warehouse and Sales
Gulfeagle Supply, Tampa, Fla., has acquired Adler Warehouse and Sales Inc., Joliet, Ill.
Founded more than 60 years ago, Adler Warehouse and Sales is a distributor of asphalt shingles, siding, soffit and windows. Gulfeagle Supply now operates four branches in Illinois and more than 100 locations in the U.S.
In addition, Gulfeagle Supply has relocated its Bristol, Pa., branch to a new facility in Hamilton, N.J., to better serve customers.
Beacon Building Products refreshes TRI-BUILT® brand
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Beacon Building Products, Herndon, Va., has refreshed its TRI-BUILT private label brand of affordable, high-quality products.
The update includes a new streamlined logo and visual appeal to contribute to the brand’s overall identity, making it easier for contractors to identify TRI-BUILT products. A new tagline, “Built to Work,” was created to reinforce TRI-BUILT’s brand attributes. Also included in the refresh is a new mascot, a dog standing at attention, designed to be recognizable with TRI-BUILT and represent trust and partnership.
Additional information about TRI-BUILT is available at becn.com/brand-landing/tri-built.
UP THE LADDER
Mule-Hide Products Co. Inc. has named Chris Schmidt national business development manager.
OMG® Roofing Products has named Colin Griswold codes and approvals engineer and Curtis Haines technical support specialist.
Siplast® has named Kirk Goodrum vice president general manager.
OTHER NEWS
Kansas Roofing Association elects board of directors
The Kansas Roofing Association has elected new officers and directors.
Officers elected to serve two-year terms include:
Directors elected to serve three-year terms include:
Roofing Alliance welcomes new member
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The Roofing Alliance has announced R. Adams Roofing Inc., Indianapolis, has joined at the Governor level.
Since its inception, Roofing Alliance members have committed more than $13.3 million to fund research, educational and technical projects such as educational partnerships with some of the top construction management schools in the U.S.; sponsorship of a national construction management student design competition; a national survey of roofing workers; and development of NRCA ProCertification.® The Roofing Alliance also supports philanthropic outreach, including its partnership with Ronald McDonald House Charities® to maintain the roof systems on 165 standalone Ronald McDonald Houses in the U.S.
Leap launches remote signature feature
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Leap, Columbia, Md., a home contractor sales enablement software provider, has launched a new enhancement, Leap Secure Sign.™ The remote signature process reportedly gives contractors a quick and easy way to get estimates and contracts signed by customers.
Leap integrates with top software in the home improvement industry to provide a customized software ecosystem said to make sales and production processes more convenient. Leap Secure Sign makes it easier for Leap users to start receiving signatures electronically without needing to sign up for a new service.
“This new feature is yet another example of Leap innovating on behalf of our customers,” says Patrick Fingles, Leap’s CEO. “Homeowners expect contractors to provide digital documents that can be signed securely. Leap Secure Sign fills that need and saves them time, hassle and money. We’ll continue working with our customers to empower them with new enhancements and features.”
Existing Leap customers will have access to the enhancement in their dashboard and can connect with the Leap Customer Success team for assistance. Additional information is available at leaptodigital.com.
SPRI elects board of directors
SPRI has elected Brad Van Dam, vice president of sales for NRCA member Metal-Era LLC, Waukesha, Wis., as president for the 2022-24 term.
SPRI’s membership also elected the following slate of officers and directors for 2022-23:
EVENTS
APRIL
5-6
Roofing Day in D.C. 2022
Washington, D.C.
Contact: NRCA’s Washington, D.C., office
(800) 338-5765
12-14
Fall Protection Competent Person Training
NRCA
Elgin, Ill.
Contact: NRCA’s Customer Service Department
(866) ASK-NRCA (275-6722) or info@nrca.net
19-20
NRCA's Virtual Qualified Trainer Conference
NRCA
Online
Contact: NRCA’s Customer Service Department
(866) ASK-NRCA (275-6722) or info@nrca.net
21-23
Roofing Alliance Member Meeting
The Roofing Alliance
Sarasota, Fla.
Contact: Jessica Priske, NRCA’s director of meeting services
(847) 493-7517
28
CERTA Train-the-trainer
NRCA
Elgin, Ill.
Contact: NRCA’s Customer Service Department
(866) ASK-NRCA (275-6722) or info@nrca.net
MAY
24-25
NRCA’s Virtual Qualified Trainer Conference
NRCA
Online
Contact: NRCA’s Customer Service Department
(866) ASK-NRCA (275-6722) or info@nrca.net
26
Virtual CERTA Train-the-trainer
NRCA
Online
Contact: NRCA’s Customer Service Department
(866) ASK-NRCA (275-6722) or info@nrca.net
JULY
6
Virtual CERTA Train-the-trainer
NRCA
Online
Contact: NRCA’s Customer Service Department
(866) ASK-NRCA (275-6722) or info@nrca.net
12-16
NRCA’s Midyear Meetings
NRCA
Chicago
Contact: NRCA’s Customer Service Department
(866) ASK-NRCA (275-6722) or info@nrca.net
19-22
FRSA’s 100th Annual Convention and the Florida Roofing & Sheet Metal Expo
Florida Roofing and Sheet Metal Contractors Association Inc.
Orlando, Fla.
Contact: FRSA
(407) 671-3772, ext. 100, or frsa@floridaroof.com
AUGUST
11
CERTA Train-the-trainer
NRCA
Chicago
Contact: NRCA’s Customer Service Department
(866) ASK-NRCA (275-6722) or info@nrca.net
NRCA new members
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Advanced Roofing Systems & Construction, Wildwood, Mo.
AECOM, Arlington, Va.
Air Quality Assessors of Florida, Altamonte Springs
Architectural Metal Folding Inc., North Liberty, Iowa
Arrowhead Roofing & Construction, Crowley, Texas
ASA, Ellicott City, Md.
Birdie Roofing Co., Castle Pines, Colo.
Bone Dry Roofing Co., Bogart, Ga. Bone Dry Roofing Co., North Charleston, S.C.
Bone Dry Roofing Co., Saint Simons Island, Ga.
Building Envelope Technologies, South Easton, Mass.
Certified Roofing Contractors & Consultants LLC, Longview, Texas
Childers Roofing & Sheet Metal, a Tecta America Company LLC, Jacksonville, Fla.
CIC Energy Consulting LLC, Chicago
Clark Roofing Co., Philadelphia
Coastal Windows & Exteriors, Beverly, Mass.
Commercial Roofing Industries, Lauderhill, Fla.
Diablo Roofing Inc., Hayward, Calif.
Elevation Roofing & Restoration Solutions, Waxahachie, Texas
Elevon Group LLC, Bainville, Mont.
Empire Roofing, a Tecta America Company LLC, Atlanta
Empire Roofing, a Tecta America Company LLC, Aurora, Colo.
Empire Roofing, a Tecta America Company LLC, El Paso, Texas
Empire Roofing, a Tecta America Company LLC, Fort Worth, Texas
Empire Roofing, a Tecta America Company LLC, Houston
Empire Roofing, a Tecta America Company LLC, Memphis, Tenn.
Empire Roofing, a Tecta America Company LLC, Nashville, Tenn.
Empire Roofing, a Tecta America Company LLC, Oklahoma City
Empire Roofing, a Tecta America Company LLC, Pflugerville, Texas
Empire Roofing, a Tecta America Company LLC, San Antonio
Empire Roofing, a Tecta America Company LLC, Sunrise, Fla.
Empire Roofing, a Tecta America Company LLC, Tulsa, Okla.
Empire Roofing, a Tecta America Company LLC, West Palm Beach, Fla.
Estriatus Law PC, Santa Cruz, Calif.
Exceptional Metals, Saginaw, Mich.
Fitz Roofing, Spring, Texas
Gardea Construction, El Paso, Texas
Giles Flythe Engineers, Raleigh, N.C.
Green Shield Construction, Broomfield, Colo.
Heaven Sent Roofing, Tampa, Fla.
Hero Roofing, Newnan, Ga.
Hope Roofing, Port Townsend, Wash.
Iconic Roofing & Exteriors Inc., New Castle, Del.
IRG Ventures LLC, d/b/a Innovative Roofing Group Inc., Atlanta
IronCity Contracting, New Orleans
J. Reynolds, a Tecta America Company LLC, Saginaw, Texas
J. Sterling Quality Roofing Inc., d/b/a Sterling Roofing, Ponte Vedra Beach, Fla.
J.O.N. Construction Inc., Allentown, Pa.
J.S. Held LLC, Murrieta, Calif.
J.S. Held LLC, Philadelphia
Jenkins Roofing Inc., Tallahassee, Fla.
Justin Dove Roofing LLC, Columbus, Miss.
Kenneth Daniel Remodeling and Construction LLC, Littleton, N.C.
KRG Management Inc., Temple, Ga.
Legacy Carolina LLC, Charlotte, N.C.
Maldonado Construction Group, Brooklyn, N.Y.
Marguerite F. Lonergan, Architect, San Francisco
Midwest Roofing Co. Inc., Melbourne, Fla.
My Roof-Roofing Solutions Inc., Kannapolis, N.C.
Next Level Roofing and Remodeling, Magnolia, Texas
NSTCS, Dallas Ozbee LLC, San Antonio
Pit Crew Roofing & General Contracting LLC, Melbourne, Fla.
Rafael and Iris Roofing, North Hollywood, Calif.
RCR Development LLC, Oregon City, Ore.
Refuge Roofing, Monroe, Ga. Ridge Roofing, Macomb, Ill.
Roof It Right, Louisville, Ky.
Roofing Corp of America, Atlanta
Roofing Solutions Inc., Louisville, Ky.
Ruiz Roofing Corp., San Dimas, Calif.
Standard Roofing LLC, Roebuck, S.C.
Stantec Architecture Ltd., Edmonton, Alberta
Star Roofing, Phoenix
The Original Roofing Co., Las Vegas
The University of Texas at Austin, Austin
Tilted H Roofing, Madisonville, Texas
TLC Restoration LLC, Tallmadge, Ohio
Tough Roofing LLC, Portland, Ore.
TR Constructs LLC, Panama City, Fla.
Vensure Group, Keller, Texas
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